> Source: https://tryordinary.com/blog/ab-test-profit-and-ad-spend-for-shopify-brands

A/B testing

# See which test version made you more money, and what the traffic cost

August 21, 2026 · Updated November 1, 2026

## Overview

Your
[A/B test results](/blog/ab-testing-for-shopify-brands)
now show the profit each version made and the ad spend behind its
traffic. Pick the version that grows the business, not just the one
that converts best.

Profit per visitor Demo data        What you see

## What each version earned, and what it cost

### Profit for each version

See the contribution profit each version earned, after product, shipping and fee costs. A version that converts better with a free gift or deep discount can still make you less money.

[More on getting your product costs in](/blog/product-costs-and-profit-for-shopify-brands)

### The ad spend behind your test

What you spent on Meta and Google during the test, next to each version's new customers and cost per new customer. Results and spend on one page.

### Guardrail metrics that catch the hidden cost

Refund rate, add-to-cart rate, bounce rate and 30-day repeat purchase are tracked for each version and flagged when one gets worse. A variant that lifts orders but brings more returns can't hide.

[Read the guide: A/B testing and experiments](https://help.tryordinary.com/features/experiments)

GuardrailsDemo data

### Where each version pulls ahead in the funnel

Session, add to cart, checkout and order, side by side for each version, with the rate at every step. A verdict badge tells you where the test stands.

Funnel by versionDemo data

## Available now

The experiment results page is on **every plan**; the
Free plan includes one A/B test. Ad spend context appears on the
**Starter plan and above** with Meta or Google Ads
connected. Profit per version is on the **Advanced
plan** once your product costs are in.

[Connect your store](https://apps.shopify.com/ordinary-attribution-ab-testing) [Compare plans](/pricing)        Keep reading

## More from the blog

[November 6, 2026 Connect Ordinary to Claude or ChatGPT and ask your store what's working Connect your Shopify store to Claude or ChatGPT through Ordinary and ask about sales, Meta and Google Ads, cohorts and retention, answered from your numbers.](/blog/connect-shopify-to-claude-and-chatgpt)[October 30, 2026 A GA4 events report by channel: your own events next to the orders each channel drives Ordinary's Marketing Mix now shows your GA4 custom events by channel for Shopify stores, beside each channel's orders, plus a directional read on A/B tests.](/blog/ga4-events-by-channel)[October 23, 2026 Product variants: what every size, colour and pack sells and earns See what your Shopify product variants sell and earn: units, revenue and margin by size, colour and pack, which pages sell each one, and who buys again.](/blog/product-variants)

## Pick the version that pays.

Connect your Shopify store and read your next A/B test in profit, not just conversion rate.

[Connect your store](https://apps.shopify.com/ordinary-attribution-ab-testing)