> Source: https://tryordinary.com/blog/ab-testing-reach-rate

A/B testing

# Reach rate: score homepage tests on where visitors go next

October 2, 2026 · Updated November 1, 2026

## Overview

Score your homepage and landing page A/B testing on where visitors go
next: with reach rate, each version is judged on the share of its
visitors who reach the page you choose. Test two homepage heroes and
the winner is the one that sends more shoppers into your product
pages, even in a week where few of them buy.

Results: reach rate Demo data        Reach rate

## Score a test on where visitors go next

### Pick a goal page and a time window

Choose where the test should send people, one page like your offer page or a whole section like every product page, and how soon after seeing the test they have to get there.

[Scoring tests on profit instead: A/B test results in profit](/blog/ab-test-profit-and-ad-spend-for-shopify-brands)

Goals: reach goalDemo data       Running tests side by side

## Run several tests at once, and see where they overlap

### Overlap with your other live tests

Each test shows how many of its visitors are also in your other live tests, in total and test by test, so you know how much two results could be influencing each other.

[More on reading overlapping tests together](/blog/stop-a-losing-test)

Overlap with other testsDemo data

### A warning when two tests change the same element

If two live tests edit the same element on the same page, both tests show a warning naming the other test and the elements they share. You see it before the results get muddied, not after.

### Uneven splits

Tests running together don't have to get equal traffic. Try a new idea on a small share of shoppers while your proven test keeps most of them.

[Read the guide: running A/B tests in Ordinary](https://help.tryordinary.com/features/experiments)

Also in this release

## Notes on every test, and tests built in your theme

### Notes on every test

Every test has a Notes tab, a dated, signed log your team can add to, so the story behind a result stays with the test.

### Tests built in your theme code

When a change needs your theme, like a new section or a price read from the product, your developer builds both versions there and Ordinary scores it like any other test. When you press Start, Ordinary checks the test is live on the page.

[Read the guide: building a test in your theme code](https://help.tryordinary.com/features/experiments-theme-markup)

## Available now

Reach rate, Notes and tests built in your theme code are live on
**every plan**. The Free plan
includes one A/B test; the **Starter plan and above**
run as many tests as you like, side by side.

[Connect your store](https://apps.shopify.com/ordinary-attribution-ab-testing) [Compare plans](/pricing)        Keep reading

## More from the blog

[November 6, 2026 Connect Ordinary to Claude or ChatGPT and ask your store what's working Connect your Shopify store to Claude or ChatGPT through Ordinary and ask about sales, Meta and Google Ads, cohorts and retention, answered from your numbers.](/blog/connect-shopify-to-claude-and-chatgpt)[October 30, 2026 A GA4 events report by channel: your own events next to the orders each channel drives Ordinary's Marketing Mix now shows your GA4 custom events by channel for Shopify stores, beside each channel's orders, plus a directional read on A/B tests.](/blog/ga4-events-by-channel)[October 23, 2026 Product variants: what every size, colour and pack sells and earns See what your Shopify product variants sell and earn: units, revenue and margin by size, colour and pack, which pages sell each one, and who buys again.](/blog/product-variants)

## Test the page on the job it actually does.

Connect your Shopify store, pick a goal page, and see which version sends more shoppers where you want them.

[Connect your store](https://apps.shopify.com/ordinary-attribution-ab-testing)