> Source: https://tryordinary.com/blog/retention-report-for-shopify-brands

Retention

# Retention, priced: see where repeat customers are won and lost

August 7, 2026 · Updated November 1, 2026

## Overview

The Retention report puts a price on your
[repeat purchase rate](/solutions/customer-analytics):
what one more point would be worth in revenue over a year. Size the
opportunity, then decide how hard to chase it.

Retention Demo data        What you see

## Where repeat customers are won and lost

### Follow new customers from their first product

Start from the product a new customer bought first and see what they did next: bought it again, moved on to other products, or didn't come back.

What customers did nextDemo data

### The customers who left are always in view

The group that didn't come back is always shown. It's usually the biggest opportunity on the page.

### Switch the starting product in one click

Pick any product from the side list to redraw the flow. You might find customers who started on a starter kit went on to try more of the range.

### Group size beside every rate

Every rate shows the number of customers behind it, so a striking rate from a handful of buyers isn't mistaken for a pattern.

## Nothing to set up

The Retention report builds itself from your store's orders. Connect
Shopify and it's there, with no tagging, no segments to define and
no spreadsheet to maintain. The
[Retention guide](https://help.tryordinary.com/features/retention)
explains each number on the page. If you want to go deeper on how each
starting product's customers spend over time, pair it with
[cohorts by first product](/blog/cohorts-by-first-product).

## Available now

The Retention report is available on **every Ordinary plan,
including Free**.

[Connect your store](https://apps.shopify.com/ordinary-attribution-ab-testing) [Compare plans](/pricing)        Keep reading

## More from the blog

[November 6, 2026 Connect Ordinary to Claude or ChatGPT and ask your store what's working Connect your Shopify store to Claude or ChatGPT through Ordinary and ask about sales, Meta and Google Ads, cohorts and retention, answered from your numbers.](/blog/connect-shopify-to-claude-and-chatgpt)[October 30, 2026 A GA4 events report by channel: your own events next to the orders each channel drives Ordinary's Marketing Mix now shows your GA4 custom events by channel for Shopify stores, beside each channel's orders, plus a directional read on A/B tests.](/blog/ga4-events-by-channel)[October 23, 2026 Product variants: what every size, colour and pack sells and earns See what your Shopify product variants sell and earn: units, revenue and margin by size, colour and pack, which pages sell each one, and who buys again.](/blog/product-variants)

## Put a number on your next repeat customer.

Connect your store and see your repeat rate, what it's worth, and where customers go after their first order.

[Connect your store](https://apps.shopify.com/ordinary-attribution-ab-testing)