Integration · Google Analytics 4
The GA4 work you've already done — surfaced where you sell.
Custom events. Goals. Channel groupings. The behavioural signals you've invested in setting up — visible in the same dashboards as your Shopify orders and Meta spend.
What flows in
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Your custom events and goals
Newsletter signups, video plays, blog reads, custom conversion events — alongside the order data they ultimately drive.
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Channel groupings
Direct, Organic Search, Paid Search, Organic Social, Paid Social, Email, Referral. Compared side-by-side with Ordinary's pixel-derived channels — the easy way to spot mistagged traffic.
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Engagement and bounce
Session-level engagement, bounce rate, and pageview counts. As an overlay on Ordinary's revenue trends — useful for catching content slumps before they show up in sales.
What GA4 doesn't replace
Ordinary's first-party pixel is the source of truth for sessions and attribution — not GA4. GA4's session counts will usually disagree with Ordinary's (different definitions, different bot filters, Google's sampling) and that's the expected outcome. We never average them or split the difference.
GA4 is here for what GA4 is uniquely good at: the custom events and audiences you've already built. We bring those next to commerce.
GA4 events, alongside Shopify orders.
Sign in with the Google account that owns your property. History pulls in the background.