Ordinary / Journal
Updates & playbooks.
What we're shipping, and how to get more out of your ad spend — for Shopify brands that want to measure the truth.
-
Connect Ordinary to Claude or ChatGPT and ask your store what's working
Connect your Shopify store to Claude or ChatGPT through Ordinary and ask about sales, Meta and Google Ads, cohorts and retention, answered from your numbers.
Read more -
A GA4 events report by channel: your own events next to the orders each channel drives
Ordinary's Marketing Mix now shows your GA4 custom events by channel for Shopify stores, beside each channel's orders, plus a directional read on A/B tests.
Read more -
Product variants: what every size, colour and pack sells and earns
See what your Shopify product variants sell and earn: units, revenue and margin by size, colour and pack, which pages sell each one, and who buys again.
Read more -
Stop — it's losing: a clear call on A/B tests that won't recover
Ordinary's A/B test results now tell Shopify brands when to stop a losing version, with the chance it still wins, and name the leader of overlapping tests.
Read more -
Landing-page angles: every version of a page, with what it earns
See every landing page for each ad angle as its own row in Shopify Page Performance, with visits, orders, conversion rate, spend, CAC and ROAS per version.
Read more -
Reach rate: score homepage tests on where visitors go next
Score homepage and landing page A/B tests on how many visitors reach your product pages, and run several Shopify tests at once without them interfering.
Read more -
Page Performance: spend, ROAS, CAC and profit for every page
Compare every Shopify landing page on what its ads cost and bring back: landing page analytics with spend, net revenue, ROAS, new customers, CAC and profit.
Read more -
Page Performance over time: every channel, every week, with the ads inside
Follow landing page performance week by week and channel by channel on Shopify: the ads behind each page's traffic, the orders it helped sell, and drop alerts.
Read more -
Grok Imagine 2 joins Creatives Studio
Generate ad creatives with xAI's Grok Imagine 2 in Creatives Studio, next to Gemini and GPT Image, and compare one brief across models before you publish.
Read more -
See which test version made you more money, and what the traffic cost
See Shopify A/B test results in profit per version, with the ad spend behind the test and guardrail metrics that flag a version doing damage.
Read more -
See real profit on every product, without typing in 200 costs
Import your Shopify COGS, fill gaps in a click or a spreadsheet, and see fully loaded margin on every product, with shipping and payment fees included.
Read more -
Retention, priced: see where repeat customers are won and lost
See your Shopify repeat purchase rate, what one more point of it is worth in revenue, and what new customers bought after their first order. No setup.
Read more -
Session Replays: watch every visit, and see where shoppers get stuck
Watch real storefront visits next to what each shopper browsed and bought, with Findings on recurring friction and bookmarks for sessions worth keeping.
Read more -
Cohorts by first product: find the product that wins customers worth keeping
Customer cohort analysis by first product for Shopify brands: compare what each group goes on to spend, how often they come back, and how quickly.
Read more -
From Creatives Studio to Meta Ads Manager in one click
Generate an ad creative in Ordinary's Creatives Studio and push it into Meta Ads Manager as a paused draft, with no downloading, re-uploading or rebuilding.
Read more -
See inside Performance Max: profit, demand, and product-level visibility
Open up Performance Max reporting with channel mix, brand vs. new demand and product profit from your real costs, for every PMax campaign a Shopify brand runs.
Read more