Ordinary / The connected workspaceExplore the platform
For Shopify brands and the teams growing them

Know what works.

Attribution, A/B testing, and session recordings for Shopify.

See which ads drive revenue, watch how shoppers use your store, and test changes against real orders.

Connect your storeTake a closer look
Free to start. No card required.
The whole picture, in one placeBrand Pulse / Demo data
Ordinary’s complete Brand Pulse dashboard, with navigation, revenue, orders, conversion rate, ad spend, and net cash trends.
Every channel. Every order. One view.Open the workspace
Works with your stack
ShopifyMetaGoogle AdsAmazonGoogle AnalyticsPostHog
One workspace. The whole journey.

From the first click
to the next good decision.

01 / Attribution

Trace the order

Find the channels that earn their keep. Compare ad spend against real orders.
02 / Behavior

Find the friction

See where the shopping experience breaks down, then watch the session behind it.
03 / Testing

Test the change

Measure the difference in conversion and revenue before making your next move.
04 / Retention

Follow the next order

Understand what customers buy next. Keep the ones who haven’t returned in view.
05 / Offers

Make the offer add up

Model costs, margins, and repeat buying before committing to a promotion.
06 / Accuracy

Start with real numbers

Reconcile revenue with Shopify. Build your next decision on a number you trust.
01 / Attribution

Know which ads
earn their keep.

Different channels. The same yardstick. Connect ad spend to orders and compare performance with one attribution model.

Explore attribution
Marketing MixLast-touch attribution · Demo data
Meta channel detail showing attributed orders, revenue, ROAS, average order value and individual campaign results.

Follow the spend. See the orders and revenue behind each Meta campaign.

Google Ads channel detail showing attributed orders, revenue, ROAS, average order value and campaign results using the same view as Meta.

Compare like for like. Read Google Ads through the same attribution model.

One view of performance, across channels.

Full view
02 / Storefront behavior

Find the friction.
See the why.

An abandoned cart tells you what happened. A recording helps you understand why. Start with a signal, then watch the session behind it.

Page PerformanceDemo data
A real page's conversion report comparing visits, cart additions and orders, with the conversion rate between each step and a trend below it.

Swipe or scroll to exploreUse the left and right arrow keys when the screenshot is focused.

Find where the journey changes. Compare visits, cart additions, and orders for an individual page.

Full view
From the pattern to the session

Put the numbers
in context.

A funnel shows you where to look. Recordings let you see the experience behind it, from the first interaction to the last click.

Explore session recordings
Session recordingsProduct screenshot
Session recordings list with activity counts, yellow dead-click flags, duration, device and browsing outcome for each session.

A place to start. Dead-click flags bring sessions worth a closer look to the surface.

Full view
03 / A/B testing

A better idea?
Put it to the test.

Measure what a change actually does for conversion and revenue per visitor. Read the confidence behind the result before making the next move.

Explore A/B testing
Experiment resultsDemo data
Demo experiment performance panel showing changes in revenue per visitor, average order value and conversion rate, plus the range of likely results at 95 percent confidence.

More than a headline lift. The range of likely results puts the difference in perspective.

Full view
Compare control and treatment
Control group in an Ordinary demo experiment, showing revenue per visitor, average order value, conversion rate, buyers, orders and revenue. Treatment group in the same demo experiment, with matching metrics for comparison against the control.

Control and treatment / Demo data

04 / Retention

The first order is
only the beginning.

Follow customers from their first product to their next purchase. See who bought again, what they chose, and who hasn’t returned.

Explore retention
What customers bought nextDemo data · Available on every plan
Ordinary's Retention report following customers who first bought Spirulina Powder: some bought it again, some chose other products, and some never ordered again.

Swipe or scroll to exploreUse the left and right arrow keys when the screenshot is focused.

Every outcome stays in view. Including the customers who haven’t placed another order.

Full view

The same product

Spot the products customers come back for.

Something different

See what they explore next in your range.

No next order

Keep the opportunity to bring them back visible.

05 / Offer economics

An offer should
add up.

A discount changes more than the checkout total. Model acquisition cost, product cost, shipping, and repeat buying before committing to an offer.

Explore the Offer Calculator
Offer CalculatorAdvanced plan · Demo inputs
The Offer Calculator workspace: discount, acquisition, product and shipping costs on the left; projected margin and payback in the middle; cumulative profit, customer value and retention forecasts on the right.

Swipe or scroll to exploreUse the left and right arrow keys when the screenshot is focused.

A model for the decision. Projected results depend on the inputs you choose.

On the first order
What’s left after the costs?
Over time
When could acquisition pay back?
Before you decide
How does another scenario compare?
06 / A foundation you can trust

Good decisions.
Real numbers.

Shopify says one thing. Your ad platforms say another. Start with a number you can actually trust.

How reconciliation works
Revenue, reconciled.01—30 SEP
Shopify$48,219.32
Ordinary$48,219.32
Difference$0.00

Tips, refunds, fees, discounts. Accounted for.
Illustrative figures.

Works with Claude and ChatGPT

What’s working?
Just ask
Claude or ChatGPT.

Ask what drove sales, which customers came back or how an A/B test performed. The answers come from your Ordinary reports.

From Ordinary’s reportsIllustrative example

Question: “Which gave us a better return last month, Meta or Google?”

Answer: Google came out ahead.

For every $1 spent, Google brought in $2.60 in Shopify sales and Meta brought in $1.90.

On Meta, retargeting returned $3.40, but the two prospecting campaigns returned less than $1.

Attributed return Revenue from paid Shopify orders credited to a channel, divided by ad spend on that channel.

Start free

Available on all paid plans. View pricing

Ordinary for Claude Ordinary for ChatGPT
Store permissions
Your assistant can read reports. It can’t change your store or your ad campaigns.
Your stores only
Your Ordinary sign-in determines which stores your assistant can read.
Customer details
Ordinary masks customer email addresses and phone numbers before sharing results.
Built on the other side
of the dashboard.

We built Ordinary because
we needed it ourselves.

For brand owners, performance teams, and ad and CRO agencies. Built by Rendr and used on client brands every day.Our story
Your next decision starts here

Make it an
informed one.

Connect your store

Free to start on any Shopify store.
Paid plans grow with your business.

Explore pricing Or take a look with us →