Marketing Mix

Every channel's ROAS, revenue and trend, on one page

Overview

Marketing Mix puts every channel on one page, on the same basis: revenue, ad spend, ROAS and AOV side by side. You see where your money is working without flipping between dashboards.

Marketing Mix Demo data
Marketing Mix totals strip (attributed orders, revenue, ad spend, blended ROAS, blended AOV) above Meta and Google Ads cards with orders, revenue, ROAS, AOV, a revenue trend and top campaigns. Demo data.

Marketing channel analysis

Every channel, compared fairly

Blended ROAS across every channel

The totals strip adds up attributed orders, revenue, ad spend, blended ROAS and blended AOV across all your channels for the dates you pick.

Read the guide: reading Marketing Mix

A card for each channel

Each channel gets its own card with orders, revenue, ROAS and AOV, a revenue trend, and its top campaigns, so the story sits beside the number.

More on your GA4 events by channel, next to your orders

Up or down against an earlier period

Turn on Compare in the date picker to see every number against the previous period, the previous year or a custom window.

More on comparing with the period before

Available now

On every Ordinary plan — and it gets richer as you connect more channels.

See where your money is actually working.

Connect your store and your ad platforms, and every channel lands on one page — compared on the same basis.

Connect your store