Overview
Score your homepage and landing page A/B testing on where visitors go next: with reach rate, each version is judged on the share of its visitors who reach the page you choose. Test two homepage heroes and the winner is the one that sends more shoppers into your product pages, even in a week where few of them buy.
Reach rate
Score a test on where visitors go next
Pick a goal page and a time window
Choose where the test should send people, one page like your offer page or a whole section like every product page, and how soon after seeing the test they have to get there.
Running tests side by side
Run several tests at once, and see where they overlap
Overlap with your other live tests
Each test shows how many of its visitors are also in your other live tests, in total and test by test, so you know how much two results could be influencing each other.
A warning when two tests change the same element
If two live tests edit the same element on the same page, both tests show a warning naming the other test and the elements they share. You see it before the results get muddied, not after.
Uneven splits
Tests running together don't have to get equal traffic. Try a new idea on a small share of shoppers while your proven test keeps most of them.
Also in this release
Notes on every test, and tests built in your theme
Notes on every test
Every test has a Notes tab, a dated, signed log your team can add to, so the story behind a result stays with the test.
Tests built in your theme code
When a change needs your theme, like a new section or a price read from the product, your developer builds both versions there and Ordinary scores it like any other test. When you press Start, Ordinary checks the test is live on the page.
Available now
Reach rate, Notes and tests built in your theme code are live on every plan. The Free plan includes one A/B test; the Starter plan and above run as many tests as you like, side by side.
Connect your store