Overview
Your A/B test results now show the profit each version made and the ad spend behind its traffic. Pick the version that grows the business, not just the one that converts best.
What you see
What each version earned, and what it cost
Profit for each version
See the contribution profit each version earned, after product, shipping and fee costs. A version that converts better with a free gift or deep discount can still make you less money.
The ad spend behind your test
What you spent on Meta and Google during the test, next to each version's new customers and cost per new customer. Results and spend on one page.
Guardrail metrics that catch the hidden cost
Refund rate, add-to-cart rate, bounce rate and 30-day repeat purchase are tracked for each version and flagged when one gets worse. A variant that lifts orders but brings more returns can't hide.
Where each version pulls ahead in the funnel
Session, add to cart, checkout and order, side by side for each version, with the rate at every step. A verdict badge tells you where the test stands.
Available now
The experiment results page is on every plan; the Free plan includes one A/B test. Ad spend context appears on the Starter plan and above with Meta or Google Ads connected. Profit per version is on the Advanced plan once your product costs are in.
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