Overview
xAI's Grok Imagine 2 is now an image model in Creatives Studio. It handles on-image text well and stays close to the reference images you give it, which makes it a strong pick for product ads that need a headline or offer baked into the image.
Using it
One more model to brief
Run the same brief across models
Every model reads a brief a little differently. Generate the same brief with two or three of them, put the results side by side, and keep the one that fits your brand.
Pick the model per creative
Choose Grok Imagine 2 for any creative, generating from a written prompt or from your own product shots.
From studio to ad account
Push a finished creative straight to Meta Ads Manager as a paused draft, ready for you to review and switch on.
Billed to your own xAI account
Add your xAI key under Settings → xAI and Grok Imagine 2 generations are billed straight to your own xAI account.
Available now
Grok Imagine 2 is available in Creatives Studio, which is part of the Advanced plan.
Connect your store