Overview
See which landing-page angle brings customers in for less: Page Performance now shows every version of a page, from Shopify alternate templates to split-URL test arms, with its visits, orders, ad spend, CAC and ROAS. Point one ad set at the base page and another at a sensitive-skin angle, and the table below answers it; for the page-level view, see what every landing page earns.
Versions of a page
Every ad angle, side by side
Compare the versions in one table
Open a page and Versions of this page lists the whole page, then each version with its visits, orders, conversion rate, net revenue, ad spend, new customers, CAC and ROAS. A version without enough visitors yet says "Too few to tell" instead of looking ahead or behind.
Every version gets its own row in the list
In the Page Performance list, a page with versions carries a variants chip. Expand it and each angle or split-URL test arm has its own row, plus one for the base page.
Look at one version on its own
Click a version, or pick it at the top of the page, and every section below follows it: funnel, traffic, devices, ads, orders and payback. One click takes you back to the whole page.
Names you'll recognise
Give a version a label, like "Sensitive skin" or "Gift angle", and that is what every row shows. A version that is one arm of a split-URL test is marked Part of experiment and links straight to the test.
Also in this release
Faster reports, and dates the way you write them
Faster report pages
Brand Pulse, Page Performance, Products and other reports now open with their numbers already loaded.
Dates the way you write them
Dates and times across Ordinary now follow your own format, "Oct 6, 2026" in the US or "6 Oct 2026" in Europe, in your store's time zone.
Available now
Versions of a page, with their visits, orders and conversion rate, are live on every plan, and so are faster reports and local date formats. Each version's spend, net revenue, new customers, CAC and ROAS are on the Starter plan and above.
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