Overview
Ordinary breaks your revenue, orders and customers down by country and by U.S. state, placing each customer by where their first order shipped. Our revenue by region guide walks through each view.
What you see
Your business, by place
Revenue by country, at a glance
Pick Country on your Cohorts report for revenue, orders, average order value and lifetime value per country.
Shopify sales by U.S. state
Switch to US State to break your U.S. customers down by state and spot regional concentration, or markets you're under-serving.
New vs. returning, by place
See where your new customers come from versus where your repeat business actually lives.
Your whole history, nothing to set up
Each customer is placed by the shipping address on their first order, across your full order history, with nothing to configure.
Available now
Part of Cohorts, on the Advanced plan. See how it fits with retention and customer value in customer analytics.
Connect your store