Ordinary / Journal
All articlesUpdates & playbooks.
What we're shipping, and how to get more out of your ad spend — for Shopify brands that want to measure the truth.
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See every number against the period before
Turn on Compare in Ordinary to see revenue, orders, ad spend and every Marketing Mix total against the previous period, the previous year or any window.
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Know which products will run out, and when
Forecast when each Shopify product will run out from your last 7, 14 or 30 days of sales, with a run-out date for every product and a reorder list.
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See your revenue by country and U.S. state
Break down your Shopify revenue, orders and customers by country or U.S. state in Cohorts, placed by where each customer's first order shipped.
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Every channel's ROAS, revenue and trend, on one page
See every channel side by side for Shopify marketing channel analysis: attributed revenue, ad spend, blended ROAS and AOV, with trends and top campaigns.
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A/B test results that speak revenue, not p-values
Ecommerce A/B testing for Shopify brands: see which variant wins on revenue per visitor, with a plain-English verdict on whether it's safe to call yet.
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Your Klaviyo campaigns and flows, next to your orders
See your Klaviyo email and SMS campaigns and flows — revenue, opens, clicks — reported inside Ordinary, next to the store orders they drove.
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Your Google Ads, reported next to everything else
Get Google Ads reporting for every campaign type, from Search and Shopping to Performance Max, beside your Meta spend and Shopify orders, so channels compare.
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Your storefront conversion, kept separate from subscription reorders
Subscription reorders never touch your storefront, so Ordinary's funnel keeps them apart from new orders, with per-step trends and an opt-in combined view.
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Every number ties out to its source — to the cent
Ordinary ties every number to its source (revenue to Shopify, ad spend to Meta and Google, email to Klaviyo), so the numbers on your dashboard tie out to the cent.
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Model the profit on any offer before you commit
Model the real profit of a Shopify offer, like a discount or free shipping, from your own costs. See margin, contribution profit and payback before you run it.
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